As you know subject line is very important for your email marketing campaign. If your subject line is not good then why someone will open your
email. If you want to increase the open rate of your email then you have to
focus on your subject line.
Firstly, your subject line decides whether your email campaign will be
beneficial for you or not. To write a good subject line, you can simply follow
the following tips.
Focus on action verbs:
If you want to engage your audience then the use of action verbs would be a
good practice. Because action verbs capture the attention of your audience.
Don’t use passive voice sentences for a subject line. Avoid this practice
(Using words like was/were or verbs with “-ed”). For getting better results for
your campaign, action verbs will be the right choice.
Subject lines should be
short:
It’s a general rule that your subject line should be short and simple. A short
subject line will help the viewer to easily understand. If you write complex
and lengthy subject lines then forget about increasing the open rate of your
email. A short and simple subject line is also useful on mobile.
Many subscribers decide from the subject line whether they will read the email
or not. For getting more clicks on your email then keep your subject line easy
to understand.
Don’t use too many
punctuations and emojis:
An excessive amount of anything in your subject line can upset your recipient.
Your subscriber will not like the fact that the subject line is too
complicated. Besides that, it is also possible that your email will go to the
spam folder due to excessive use of punctuations and emojis.
A/B test your subject lines:
With numerous email service providers (including SMTP
Server), you've got the power to A/B test your subject
lines to ascertain what your audience engages with
most. This is often such an excellent tool to find
out more about your audience and what they wish to see in your
emails. This is the best way to know about the behavior of your audience and it
will help you to get better results for your email campaign.
Know about your
subscribers:
If you know the need of your subscribers then there are more chances that you
will provide more value to your subscribers.
Learn on what’s
happening:
Whether it’s a festival or a welcome email, leverage holidays to
form your email timely for your recipients.
If you want more tips on writing subject lines, you can check out our
article, Email Marketing Subject Line Best
Practices.
For more email marketing tips, take a glance at our Email Marketing Getting Started Guide. You’ll find everything from the way
to build your email contact list to measuring campaign results.
