Subject lines can make or break any email campaign and if you want to know a
tried and true method to subject line success then you can follow the
recommendations given below.
To help guide your
subject line strategy and encourage your own subject line
copy, just take a look at the following guidelines regarding the subject
line that persuaded us to open the emails.
1- Welcome email subject
line
Instead of writing standard greetings like Hello, Hi, etc.… You should write
a welcome email subject line beyond standard greetings. For example,
You can write “We’re happy you’re here”. Your subject line decides whether your
audience will open the email or not. A good subject line leads to more
conversion.
2- Promotional email
subject line
If you are sending a promotional email then it will be better to show a deal in
the subject line. So that the user knows at first sight that there is a deal
going on here and it would be beneficial to grab this deal.
You should use emoji in your promotional email subject line.
So that it looks different from the rest of the emails in the inbox.
3- Segmented contact
list
Segment the contact list so that you can send every email to the
right person. If your email is only for males then you can easily send it to
your male audience. If you send the right email to the right person then you
can notice more engagement.
It will also help in increasing the email open rate. So, do this for targeting
the correct person for your email.
4- Summer email ideas
You don’t need
to be an outsized company to possess awesome subject
lines. Efficacy clothing company quickly (and simply) engages recipients
at the start of summer with a mode we all understand. inspect this
text for more summer email ideas.
5- Personalization
You don’t
always need to be subtle together with your personalization.
Letting your recipients know that you’re trying to offer them an
individualized experience together with your brand may be
a good way to point out your care.
6- Re-engagement
campaigns
“Goodbyes are hard…”
This short and (bitter)sweet subject line gets to the purpose in
only 3 words: we’re getting to say goodbye unless you
opt otherwise. Re-engagement campaigns are an excellent email
marketing strategy to get back a number of your subscribers and
scrub your email list of subscribers who are not any longer interested.
Some practical tips for
making a good subject line:
Now, its time to give
you some short tips for writing and making good subject lines.
Keep it short and
simple: Just follow this
general thumb rule to limit your subject line to five words or
less. It makes it easier for your recipients to quickly
understand the aim of your email.
Avoid more punctuation
and emojis: Excessive amounts
of anything during a subject line can come off as annoying to a
recipient and are red flags to mailbox providers.
Provide value: You should know that your email is useful
for your audience or not. If you don’t provide value to your audience then it
is possible that people will unsubscribe from your email list.
Now you know how much your subject line is important for your success. Your
email campaign is useless if you don’t focus on the subject line.
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