Digital Mojo

  15 experts from the field of email marketing have identified the latest trends in Email Marketing for the year 2021 and have attempted to predict the future. 1. Email Marketing in the wake of the Pandemic – COVID 19 and the norm of social distancing, has compelled companies, which had hitherto disregarded email marketing, to resort to employing email marketing campaigns to reach out to their customers. Nikki Elbaz , an email copywriter by profession, envisions that more 'brick and mortar locations ' (offline stores) will engage in email marketing to bridge the gap the pandemic has created by sending emails and thereby, 'showing up where the customer already is' i.e. the inbox. 2. Demand for Agility – COVID 19 taught companies to always be prepared for the unexpected. In regards to email marketing, email content and strategies should be prepared beforehand, so that the company, when encountering an unprecedented situation, can launch an email marketing campa...

  Most email marketers have found themselves on a minimum of one information science or domain blacklist for some purpose. If you discover yourself on a blacklist, it’s an honest plan to assess your address assortment practices, measure your sun setting policy, so request a delisting at the relevant blacklist removal kind if they’re available.  T he impact of getting your information science or domain on a blacklist will vary from being a little annoyance to a whole showstopper for your email deliverability . As a result of deliverability is that the primary concern for many email marketers, it’s vital to possess an associate in the nursing understanding of however blacklists to operate, and what you'll do as a sender to scale back your risk of being blacklisted.   How do email blacklists work?   For the foremost half, spam traps comprise one amongst 3 categories:     1. Recycled Spam Traps: These are email addresses that were once valid, however ...

  Mastery of using Email Marketing for upgrading Sales This is barely a surprise that email marketing statistics might indeed boost any company tremendously. Business holders nowadays are conceding the fact that conducting email marketing is a vital element of their marketing armament, potentially tripling profits in a shorter span of duration. However, there is a snag: you must use the appropriate online marketing methods. This is where you ought to stay patient and pay particular care while being offered some of the most up-to-date email marketing analytics and recommendations. Here are 4 more remarkable tricks to boost enterprise sales.  1. Compose an adulation headline. Your email's subject line is the fundamental and most crucial inscription of email marketing statistics. Maintain it as easy and comprehensive as possible. Also, avoid certain heinous or dodging methods. Your intention is simply to satisfy your recipients eternally to clear that single email; it's...

  As you know subject line is very important for your email marketing campaign. If your subject line is not good then why someone will open your email. If you want to increase the open rate of your email then you have to focus on your subject line. Firstly, your subject line decides whether your email campaign will be beneficial for you or not. To write a good subject line, you can simply follow the following tips. Focus on action verbs: If you want to engage your audience then the use of action verbs would be a good practice. Because action verbs capture the attention of your audience. Don’t use passive voice sentences for a subject line. Avoid this practice (Using words like was/were or verbs with “-ed”). For getting better results for your campaign, action verbs will be the right choice. Subject lines should be short: It’s a general rule that your subject line should be short and simple. A short subject line will help the viewer to easily understand. If you write complex a...

  Nowadays, sending emails to your subscribers or followers is an amazingly effective way of marketing. When people subscribe to your email newsletter, they expect you to provide them with the best information possible. You should be professional when you are writing an email. You need to write an email as nicely as possible. Reasons for attention on email content If you want to show your email to maximum people and want to get more conversion through email marketing then you should pay attention to your email content . However, it's not necessary to create new content every time you plan an email marketing campaign, sometimes   repurposing old content for email marketing also helps. If you do the best email marketing strategy but your email content is not good then forget about positive results. Your followers expect good information from you, and you should provide them the best information. If you want to engage your audience , you must provide value to your email...