Using a Sticky Design Inspires Drone Hitchhikes, Flies, and Swims by Fish, Imperial College London

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 A new drone design that uses hitchhiking to save power and flies in the air and on the water is now available for pre-order. The Imperial College London team, which includes experts in aerial robotics, has built a new drone that is capable of attaching to a wide range of wet and dry surfaces, of varying texture and shape, with battery-saving characteristics. Additionally, the drone is capable of self-adapting such that it may descend from the air and then swim in the water. Longer airborne and underwater observations are possible thanks to the drone's capacity to "rest" while hitchhiking. Professor Li Wen is the driving force behind the new drone technology, which was developed in association with Imperial College London and Empa. Also Read:  Drones can assist India’s agro-industry in taking off and lifting other sectors, according to the CEO of VFLYX Resting in the style of a fish Drone tasks that require a lot of power, including continuous flying or propulsion underwa...
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Experts Speak On The Key Trends Of Email Marketing In 2021

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15 experts from the field of email marketing have identified the latest trends in Email Marketing for the year 2021 and have attempted to predict the future.

1. Email Marketing in the wake of the Pandemic –

COVID 19 and the norm of social distancing, has compelled companies, which had hitherto disregarded email marketing, to resort to employing email marketing campaigns to reach out to their customers.

Nikki Elbaz, an email copywriter by profession, envisions that more 'brick and mortar locations' (offline stores) will engage in email marketing to bridge the gap the pandemic has created by sending emails and thereby, 'showing up where the customer already is' i.e. the inbox.

2. Demand for Agility –

COVID 19 taught companies to always be prepared for the unexpected. In regards to email marketing, email content and strategies should be prepared beforehand, so that the company, when encountering an unprecedented situation, can launch an email marketing campaign immediately.

Chad S. White, of Oracle Marketing Consulting, opines that '2020 highlighted a need for brands to be more nimble and responsive with their email marketing...'

The co-founder of Origin Email Agency, Ryan Phelan believes that there will be more shifts in consumer behaviour and the company has to be equipped to deal with it.

Gavin Laugenie, of dotdigital, postulates that "Your marketing needs to mirror the same agility you and your team display..."

3. Ensuring a place in the inbox

The founder of Email Industries, Scott Hardigree, reveals email deliverability to be a key challenge in email marketing that has to be tackled. He says, "...In 2021, high email deliverability rates will be reserved for brands that do the hard work and adhere to best practices."

Adam Holden-Bache of Enventys Partners, states that "Brands need to ensure they have completed the necessary steps for email authentication and need to be reviewing analytics to identify any points of failure in their email deliveries..." for the success of any email marketing campaign.

The VP of Industry Relations & Compliance at Kickbox, Lauren Meyer, explains what BIMI is and how it will help email marketing. "BIMI (Brand Indicators for Message Identification) is an emerging email specification that allows email marketers to stand out within an ever-crowded inbox by displaying brand-controlled logos right beside the emails they send..."

4. New Technologies

Experts like Adam Holden-Bache also advocate that with the advent of new technologies, such as AI, email marketing is destined to grow.

5.  Automation

For the success of email marketing, emails have to be tailored keeping in mind the customer's behaviour patterns and have to look beyond just their contact details.

Jeanne Jennings, the founder of Email Optimization Shop, highlights the importance of behaviour-based automation as the next key trend in email marketing.

6. New Strategies

Dela Quist, the founder of Alchemy Worx, suggests a re-evaluation of the traditional strategies in email marketing for dealing with active and inactive subscribers.

7. Trends in Email Content

Rob and Kennedy, the Email Marketing Heroes duo, believe that email marketing needs to engage in more than just promotion to grab the attention of the readers.

 Emily McGuire foresees misguided messages as a major challenge to tackle in 2021. According to her, email marketing should be guided by empathy.

8. Trends in Email Design

Email Marketing will also change in 2021, concerning the designs of the emails.

Anne Tomlin, of Emails Y'all, has mentioned that companies will slowly start noticing and using dark modes. She says once the statistics regarding the increasing number of customers using dark mode is revealed, "...brands will either create a separate dark mode design or modify designs to work in both light and dark modes..."

Mark Robbins, of Salesforce, proposes that accessibility should be taken into account while designing emails for email marketing.

Annett Forcier, the founder of Email Boutique, posits that possibilities and challenges need to be accounted for during the designing process itself to deliver an improved user experience.

Samar Owais encourages companies to produce more interactive emails – "Emails that use content to sell are great. But sales emails that are interactive and fun? Even better! You can use something as simple as a poll to customize a subscriber's email shopping experience."

These new trends, once incorporated, will spell success for Email Marketing.

Location: Denmark

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