Digital Mojo

  15 experts from the field of email marketing have identified the latest trends in Email Marketing for the year 2021 and have attempted to predict the future. 1. Email Marketing in the wake of the Pandemic – COVID 19 and the norm of social distancing, has compelled companies, which had hitherto disregarded email marketing, to resort to employing email marketing campaigns to reach out to their customers. Nikki Elbaz , an email copywriter by profession, envisions that more 'brick and mortar locations ' (offline stores) will engage in email marketing to bridge the gap the pandemic has created by sending emails and thereby, 'showing up where the customer already is' i.e. the inbox. 2. Demand for Agility – COVID 19 taught companies to always be prepared for the unexpected. In regards to email marketing, email content and strategies should be prepared beforehand, so that the company, when encountering an unprecedented situation, can launch an email marketing campa

  Most email marketers have found themselves on a minimum of one information science or domain blacklist for some purpose. If you discover yourself on a blacklist, it’s an honest plan to assess your address assortment practices, measure your sun setting policy, so request a delisting at the relevant blacklist removal kind if they’re available.  T he impact of getting your information science or domain on a blacklist will vary from being a little annoyance to a whole showstopper for your email deliverability . As a result of deliverability is that the primary concern for many email marketers, it’s vital to possess an associate in the nursing understanding of however blacklists to operate, and what you'll do as a sender to scale back your risk of being blacklisted.   How do email blacklists work?   For the foremost half, spam traps comprise one amongst 3 categories:     1. Recycled Spam Traps: These are email addresses that were once valid, however are dormant long enough t

  Subject lines can make or break any email campaign and if you want to know a tried and true method to subject line success then you can follow the recommendations given below. To help guide your subject line strategy and encourage your own subject line copy, just take a look at the following guidelines regarding the subject line that persuaded us to open the emails. 1- Welcome email subject line Instead of writing standard greetings like Hello, Hi, etc.… You should write a  welcome email  subject line beyond standard greetings. For example, You can write “We’re happy you’re here”. Your subject line decides whether your audience will open the email or not. A good subject line leads to more conversion. 2- Promotional email subject line If you are sending a promotional email then it will be better to show a deal in the subject line. So that the user knows at first sight that there is a deal going on here and it would be beneficial to grab this deal. You should use emoji in y

  As you know subject line is very important for your email marketing campaign. If your subject line is not good then why someone will open your email. If you want to increase the open rate of your email then you have to focus on your subject line. Firstly, your subject line decides whether your email campaign will be beneficial for you or not. To write a good subject line, you can simply follow the following tips. Focus on action verbs: If you want to engage your audience then the use of action verbs would be a good practice. Because action verbs capture the attention of your audience. Don’t use passive voice sentences for a subject line. Avoid this practice (Using words like was/were or verbs with “-ed”). For getting better results for your campaign, action verbs will be the right choice. Subject lines should be short: It’s a general rule that your subject line should be short and simple. A short subject line will help the viewer to easily understand. If you write complex and l