Using a Sticky Design Inspires Drone Hitchhikes, Flies, and Swims by Fish, Imperial College London

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 A new drone design that uses hitchhiking to save power and flies in the air and on the water is now available for pre-order. The Imperial College London team, which includes experts in aerial robotics, has built a new drone that is capable of attaching to a wide range of wet and dry surfaces, of varying texture and shape, with battery-saving characteristics. Additionally, the drone is capable of self-adapting such that it may descend from the air and then swim in the water. Longer airborne and underwater observations are possible thanks to the drone's capacity to "rest" while hitchhiking. Professor Li Wen is the driving force behind the new drone technology, which was developed in association with Imperial College London and Empa. Also Read:  Drones can assist India’s agro-industry in taking off and lifting other sectors, according to the CEO of VFLYX Resting in the style of a fish Drone tasks that require a lot of power, including continuous flying or propulsion underwa
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Boost Up Your Business with A Good CRM Strategy

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Boost Up Your Business with A Good CRM Strategy
A brand/company without its customers is as lifeless as a rock. It is the customers who breathe life into the brand/company. Therefore, fostering and nurturing a relationship with the customers is of utmost importance.

In order to enable this customer-centric model, brands/companies employ several strategies, software and processes to maintain build and maintain a long-lasting relationship between the brand/customer and the customers. All the tools and steps undertaken for the betterment of this relationship are collectively termed as Customer Relation Management (CRM).

Technology has undoubtedly, enabled the striving of much better CRM strategies for brands/companies, however, software alone cannot account for the success of CRM. CRM which incorporates software and people alike is the best strategy.

WHY CRM?

What is the necessity of CRM? Why should we as a brand/company invest in CRM? These questions might plague the minds of your brand/company and deter you from indulging in CRM.

  • The first and foremost reason for employing CRM is that it will create an enjoyable experience for the customers at all levels.
  • It will enable and encourage different teams such as marketing, sales, etc. to collaborate and work in synergy.
  • Help in identifying and tracking possible leads.
  • Assist customers at different stages of their buying process (such as awareness, decision making, buying, after sales, etc.)
  • Restructure marketing and other future campaigns from the insights gained.

THE LADDER OF 8 STEPS TO CREATE A PROPER CRM STRATEGY FROM SCRATCH

Step 1

At the outset, the desired vision and objectives of the CRM Strategy have to be identified. This will facilitate proper planning and structuring of the strategy. The CRM Strategy has to be devised keeping in mind the overall business goals and understanding what role this strategy is expected to play for the furtherance of these goals.

Step 2

Since the main stakeholder in any CRM Strategy is the customers, it is of utmost importance to profile the brand/company’s customers based on demographic details, personal information, behavioral and buying habits, etc. Interview and surveys conducted can be useful for gathering the required information. Having prior knowledge of who the customers are and what/why they buy will form the basis of any CRM strategy.

Step 3

The building block for a long-lasting relationship between the customers and the brand/company is laid right at the beginning when the customer first discovers the brand/company. Thereafter, assisting the customers through each step of their journey via email marketing, digital marketing, and other tools further enriches the customers’ experience and create a wholesome and fruitful CRM strategy.

Step 4

Internal processes related to pre-sales, sales, customer relationship management and after-sales need to be optimized to ensure a 360-degree customer experience. Improvement of processes in respect to offers being tailored to customer’s needs and personalized messages through relevant communication channels ensure a successful CRM strategy.

Step 5

After audience analysis, market and competitor analysis also play an important role in determining a CRM strategy. Identifying the brand/company’s USP (Unique Selling Proposition), adhering to the current trends, positioning the brand/company in the market and gaining inspiration from the competitor’s CRM strategies, all contribute towards the shaping of a CRM strategy.

Step 6

CRM strategies also have to take into consideration the product or service offered by the brand/company and identify the chief characteristics traits that would be communicated to the audience vis-à-vis various channels. The brand tone of voice is created and the employees are trained to relay the same messages.

Step 7

Investing in CRM software is always a good call.  The right CRM software has to be chosen keeping in mind the business processes, cost, ease of use and capabilities. The software will integrate with all the existing tools of the brand/company and help in tracking insights, storing customer data and recording all the interactions between the customers and the brand/company.

Step 8

Even a CRM strategy has to be backed by statistics. Objectives set for CRM must be SMART (specific, measurable, achievable, realistic and time-bound). Objectives may be in terms of customer retention, customer satisfaction, and profit among others.

Thus, any brand/company can create a powerful and effective CRM strategy following these 8 rules which would benefit the brand/company to retain their customers and increase profits.

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