Using a Sticky Design Inspires Drone Hitchhikes, Flies, and Swims by Fish, Imperial College London

-
 A new drone design that uses hitchhiking to save power and flies in the air and on the water is now available for pre-order. The Imperial College London team, which includes experts in aerial robotics, has built a new drone that is capable of attaching to a wide range of wet and dry surfaces, of varying texture and shape, with battery-saving characteristics. Additionally, the drone is capable of self-adapting such that it may descend from the air and then swim in the water. Longer airborne and underwater observations are possible thanks to the drone's capacity to "rest" while hitchhiking. Professor Li Wen is the driving force behind the new drone technology, which was developed in association with Imperial College London and Empa. Also Read:  Drones can assist India’s agro-industry in taking off and lifting other sectors, according to the CEO of VFLYX Resting in the style of a fish Drone tasks that require a lot of power, including continuous flying or propulsion underwa...
Post a Comment

Boost Up Your Business with A Good CRM Strategy

-

 

Boost Up Your Business with A Good CRM Strategy
A brand/company without its customers is as lifeless as a rock. It is the customers who breathe life into the brand/company. Therefore, fostering and nurturing a relationship with the customers is of utmost importance.

In order to enable this customer-centric model, brands/companies employ several strategies, software and processes to maintain build and maintain a long-lasting relationship between the brand/customer and the customers. All the tools and steps undertaken for the betterment of this relationship are collectively termed as Customer Relation Management (CRM).

Technology has undoubtedly, enabled the striving of much better CRM strategies for brands/companies, however, software alone cannot account for the success of CRM. CRM which incorporates software and people alike is the best strategy.

WHY CRM?

What is the necessity of CRM? Why should we as a brand/company invest in CRM? These questions might plague the minds of your brand/company and deter you from indulging in CRM.

  • The first and foremost reason for employing CRM is that it will create an enjoyable experience for the customers at all levels.
  • It will enable and encourage different teams such as marketing, sales, etc. to collaborate and work in synergy.
  • Help in identifying and tracking possible leads.
  • Assist customers at different stages of their buying process (such as awareness, decision making, buying, after sales, etc.)
  • Restructure marketing and other future campaigns from the insights gained.

THE LADDER OF 8 STEPS TO CREATE A PROPER CRM STRATEGY FROM SCRATCH

Step 1

At the outset, the desired vision and objectives of the CRM Strategy have to be identified. This will facilitate proper planning and structuring of the strategy. The CRM Strategy has to be devised keeping in mind the overall business goals and understanding what role this strategy is expected to play for the furtherance of these goals.

Step 2

Since the main stakeholder in any CRM Strategy is the customers, it is of utmost importance to profile the brand/company’s customers based on demographic details, personal information, behavioral and buying habits, etc. Interview and surveys conducted can be useful for gathering the required information. Having prior knowledge of who the customers are and what/why they buy will form the basis of any CRM strategy.

Step 3

The building block for a long-lasting relationship between the customers and the brand/company is laid right at the beginning when the customer first discovers the brand/company. Thereafter, assisting the customers through each step of their journey via email marketing, digital marketing, and other tools further enriches the customers’ experience and create a wholesome and fruitful CRM strategy.

Step 4

Internal processes related to pre-sales, sales, customer relationship management and after-sales need to be optimized to ensure a 360-degree customer experience. Improvement of processes in respect to offers being tailored to customer’s needs and personalized messages through relevant communication channels ensure a successful CRM strategy.

Step 5

After audience analysis, market and competitor analysis also play an important role in determining a CRM strategy. Identifying the brand/company’s USP (Unique Selling Proposition), adhering to the current trends, positioning the brand/company in the market and gaining inspiration from the competitor’s CRM strategies, all contribute towards the shaping of a CRM strategy.

Step 6

CRM strategies also have to take into consideration the product or service offered by the brand/company and identify the chief characteristics traits that would be communicated to the audience vis-à-vis various channels. The brand tone of voice is created and the employees are trained to relay the same messages.

Step 7

Investing in CRM software is always a good call.  The right CRM software has to be chosen keeping in mind the business processes, cost, ease of use and capabilities. The software will integrate with all the existing tools of the brand/company and help in tracking insights, storing customer data and recording all the interactions between the customers and the brand/company.

Step 8

Even a CRM strategy has to be backed by statistics. Objectives set for CRM must be SMART (specific, measurable, achievable, realistic and time-bound). Objectives may be in terms of customer retention, customer satisfaction, and profit among others.

Thus, any brand/company can create a powerful and effective CRM strategy following these 8 rules which would benefit the brand/company to retain their customers and increase profits.

Popular posts from this blog

Tips to amazing Subject lines for Email Marketing

-
Image
  As you know subject line is very important for your email marketing campaign. If your subject line is not good then why someone will open your email. If you want to increase the open rate of your email then you have to focus on your subject line. Firstly, your subject line decides whether your email campaign will be beneficial for you or not. To write a good subject line, you can simply follow the following tips. Focus on action verbs: If you want to engage your audience then the use of action verbs would be a good practice. Because action verbs capture the attention of your audience. Don’t use passive voice sentences for a subject line. Avoid this practice (Using words like was/were or verbs with “-ed”). For getting better results for your campaign, action verbs will be the right choice. Subject lines should be short: It’s a general rule that your subject line should be short and simple. A short subject line will help the viewer to easily understand. If you write complex a...
Read more

Ultimate Guide to improve email program by tracking signup sources

-
Image
  New subscribers are very important for any email program. Many email campaigns have the problem that their subscribers later stop opening their emails or unsubscribe from their email campaigns because their subscribers are no longer interested in receiving emails from them. If you do not replace your lost subscribers with new ones, you will see the results of your email campaigns decrease. There are many ways you can get new subscribers but the question is what list building method is good for your brand. Methods to build an email list If you want to make a good list of subscribers then you should target those people who come to your website frequently. You can try different listing methods, including: Placing “Signup form” on your website Giving a discount on your product for more leads For collecting emails, launch a lightbox on your site Placing valuable content like guides behind a signup form Outside of your site, there are different strategies for cre...
Read more

FAQS on Email Blacklisting

-
Image
  What is an associate email blacklist? An email blacklist a lot of referred to as DNSBL Domain Name System-based Black hole List or RBL period Black hole List is giant an inventory of public domains and information science addresses that area unit marked to be suspicious for causing spam emails over the net. Organizations like Email Service suppliers, web Service suppliers, and Anti-spam agencies ask this list to notice and block any spam emails coming into their network. DNSBL or email blacklist list isn't one centralized list on the net. A number of these list's area units unengaged to use whereas few need business licenses. Well, let ME tell you that there are unit 2 types of email blacklists out there. The third-party Email Blacklist Services: This area unit freelance organizations that give blacklists as a service to email services like Gmail, Yahoo, Email delivery services, Spam engines, and far a lot of. If you would like to urge started with the blacklist che...
Read more