Digital Mojo

  A brand/company without its customers is as lifeless as a rock. It is the customers who breathe life into the brand/company. Therefore, fostering and nurturing a relationship with the customers is of utmost importance. In order to enable this customer-centric model, brands/companies employ several strategies, software and processes to maintain build and maintain a long-lasting relationship between the brand/customer and the customers. All the tools and steps undertaken for the betterment of this relationship are collectively termed as Customer Relation Management (CRM). Technology has undoubtedly, enabled the striving of much better CRM strategies for brands/companies, however, software alone cannot account for the success of CRM. CRM which incorporates software and people alike is the best strategy. WHY CRM? What is the necessity of CRM? Why should we as a brand/company invest in CRM? These questions might plague the minds of your brand/company and deter you from indulgi...

  15 experts from the field of email marketing have identified the latest trends in Email Marketing for the year 2021 and have attempted to predict the future. 1. Email Marketing in the wake of the Pandemic – COVID 19 and the norm of social distancing, has compelled companies, which had hitherto disregarded email marketing, to resort to employing email marketing campaigns to reach out to their customers. Nikki Elbaz , an email copywriter by profession, envisions that more 'brick and mortar locations ' (offline stores) will engage in email marketing to bridge the gap the pandemic has created by sending emails and thereby, 'showing up where the customer already is' i.e. the inbox. 2. Demand for Agility – COVID 19 taught companies to always be prepared for the unexpected. In regards to email marketing, email content and strategies should be prepared beforehand, so that the company, when encountering an unprecedented situation, can launch an email marketing campa...