Digital Mojo

  A brand/company without its customers is as lifeless as a rock. It is the customers who breathe life into the brand/company. Therefore, fostering and nurturing a relationship with the customers is of utmost importance. In order to enable this customer-centric model, brands/companies employ several strategies, software and processes to maintain build and maintain a long-lasting relationship between the brand/customer and the customers. All the tools and steps undertaken for the betterment of this relationship are collectively termed as Customer Relation Management (CRM). Technology has undoubtedly, enabled the striving of much better CRM strategies for brands/companies, however, software alone cannot account for the success of CRM. CRM which incorporates software and people alike is the best strategy. WHY CRM? What is the necessity of CRM? Why should we as a brand/company invest in CRM? These questions might plague the minds of your brand/company and deter you from indulgi...

  15 experts from the field of email marketing have identified the latest trends in Email Marketing for the year 2021 and have attempted to predict the future. 1. Email Marketing in the wake of the Pandemic – COVID 19 and the norm of social distancing, has compelled companies, which had hitherto disregarded email marketing, to resort to employing email marketing campaigns to reach out to their customers. Nikki Elbaz , an email copywriter by profession, envisions that more 'brick and mortar locations ' (offline stores) will engage in email marketing to bridge the gap the pandemic has created by sending emails and thereby, 'showing up where the customer already is' i.e. the inbox. 2. Demand for Agility – COVID 19 taught companies to always be prepared for the unexpected. In regards to email marketing, email content and strategies should be prepared beforehand, so that the company, when encountering an unprecedented situation, can launch an email marketing campa...

  What is an associate email blacklist? An email blacklist a lot of referred to as DNSBL Domain Name System-based Black hole List or RBL period Black hole List is giant an inventory of public domains and information science addresses that area unit marked to be suspicious for causing spam emails over the net. Organizations like Email Service suppliers, web Service suppliers, and Anti-spam agencies ask this list to notice and block any spam emails coming into their network. DNSBL or email blacklist list isn't one centralized list on the net. A number of these list's area units unengaged to use whereas few need business licenses. Well, let ME tell you that there are unit 2 types of email blacklists out there. The third-party Email Blacklist Services: This area unit freelance organizations that give blacklists as a service to email services like Gmail, Yahoo, Email delivery services, Spam engines, and far a lot of. If you would like to urge started with the blacklist che...

  Most email marketers have found themselves on a minimum of one information science or domain blacklist for some purpose. If you discover yourself on a blacklist, it’s an honest plan to assess your address assortment practices, measure your sun setting policy, so request a delisting at the relevant blacklist removal kind if they’re available.  T he impact of getting your information science or domain on a blacklist will vary from being a little annoyance to a whole showstopper for your email deliverability . As a result of deliverability is that the primary concern for many email marketers, it’s vital to possess an associate in the nursing understanding of however blacklists to operate, and what you'll do as a sender to scale back your risk of being blacklisted.   How do email blacklists work?   For the foremost half, spam traps comprise one amongst 3 categories:     1. Recycled Spam Traps: These are email addresses that were once valid, however ...

  Mastery of using Email Marketing for upgrading Sales This is barely a surprise that email marketing statistics might indeed boost any company tremendously. Business holders nowadays are conceding the fact that conducting email marketing is a vital element of their marketing armament, potentially tripling profits in a shorter span of duration. However, there is a snag: you must use the appropriate online marketing methods. This is where you ought to stay patient and pay particular care while being offered some of the most up-to-date email marketing analytics and recommendations. Here are 4 more remarkable tricks to boost enterprise sales.  1. Compose an adulation headline. Your email's subject line is the fundamental and most crucial inscription of email marketing statistics. Maintain it as easy and comprehensive as possible. Also, avoid certain heinous or dodging methods. Your intention is simply to satisfy your recipients eternally to clear that single email; it's...

  New subscribers are very important for any email program. Many email campaigns have the problem that their subscribers later stop opening their emails or unsubscribe from their email campaigns because their subscribers are no longer interested in receiving emails from them. If you do not replace your lost subscribers with new ones, you will see the results of your email campaigns decrease. There are many ways you can get new subscribers but the question is what list building method is good for your brand. Methods to build an email list If you want to make a good list of subscribers then you should target those people who come to your website frequently. You can try different listing methods, including: Placing “Signup form” on your website Giving a discount on your product for more leads For collecting emails, launch a lightbox on your site Placing valuable content like guides behind a signup form Outside of your site, there are different strategies for cre...

The  email sender reputation  is basically an ISP score (internet service provider). This is assigned to an email sending corporation or organization – to domains and IP addresses. Various elements affect the scores (more on the following) and the scores decide whether or not emails reach to the inbox. A bad reputation leads to spam or automated flagging or removal of e-mails. The reputation of email sending is an important factor in what email is going to the inbox, what email is going to the spam folder, what is deleted, and what is refused. It has a different reputation among ISPs. In the viewpoint of the ISP, there are several elements that decide what constitutes spam. If the ISPs discover that something is improper in their advertising, your reputation might alter quickly. Delivery vs Deliverability: The process of sending an email to the receiver from the sender can be split into two parts: - The first part is termed “ Email  Delivery ” and relates to the ...

  Subject lines can make or break any email campaign and if you want to know a tried and true method to subject line success then you can follow the recommendations given below. To help guide your subject line strategy and encourage your own subject line copy, just take a look at the following guidelines regarding the subject line that persuaded us to open the emails. 1- Welcome email subject line Instead of writing standard greetings like Hello, Hi, etc.… You should write a  welcome email  subject line beyond standard greetings. For example, You can write “We’re happy you’re here”. Your subject line decides whether your audience will open the email or not. A good subject line leads to more conversion. 2- Promotional email subject line If you are sending a promotional email then it will be better to show a deal in the subject line. So that the user knows at first sight that there is a deal going on here and it would be beneficial to grab this deal...

  As you know subject line is very important for your email marketing campaign. If your subject line is not good then why someone will open your email. If you want to increase the open rate of your email then you have to focus on your subject line. Firstly, your subject line decides whether your email campaign will be beneficial for you or not. To write a good subject line, you can simply follow the following tips. Focus on action verbs: If you want to engage your audience then the use of action verbs would be a good practice. Because action verbs capture the attention of your audience. Don’t use passive voice sentences for a subject line. Avoid this practice (Using words like was/were or verbs with “-ed”). For getting better results for your campaign, action verbs will be the right choice. Subject lines should be short: It’s a general rule that your subject line should be short and simple. A short subject line will help the viewer to easily understand. If you write complex a...

  Nowadays, sending emails to your subscribers or followers is an amazingly effective way of marketing. When people subscribe to your email newsletter, they expect you to provide them with the best information possible. You should be professional when you are writing an email. You need to write an email as nicely as possible. Reasons for attention on email content If you want to show your email to maximum people and want to get more conversion through email marketing then you should pay attention to your email content . However, it's not necessary to create new content every time you plan an email marketing campaign, sometimes   repurposing old content for email marketing also helps. If you do the best email marketing strategy but your email content is not good then forget about positive results. Your followers expect good information from you, and you should provide them the best information. If you want to engage your audience , you must provide value to your email...